Courses
At Ulster University we offer Digital Marketing modules on courses from undergraduate (UG) programmes, through to postgraduate taught (PGT) degrees as well as a focused offering for Continuous Professional Development (CPD) specifically supporting individuals and their organisation in the Digital Marketing space.
Courses
What We Offer
The Digital and Marketing Nexus (MKT512)
This course deconstructs and redevelops the marketing concept within the digital context and through marketing technology (MarTech).
BSc (Hons) Marketing
Digital Marketing Communications (MKT741)
This course provides learners with practical and real-world examples of marketing technologies meeting the demands of such connected consumers.
MSc Marketing
Digital Marketing Communications (MKT735)
This course examines the digital marketing context. When the tools of marketing change, marketing strategies and marketers must evolve too.
MSc Biz Development & Innov
Micro-credential
Digital Marketing Communications (CPD)
This course supports adaptive practice for potential or current marketers as they navigate the digital transformation of the marketing function.
Postgraduate Short Course & CPD
Ulster University Business School
With over 6,000 students and 140 academic staff, we are one of the largest business schools in the UK and Ireland and offers a wide range of courses from foundation programmes, through to undergraduate and both postgraduate taught and research degrees. Our degree programmes are shaped by our world-leading research, the impact of which was ranked 7th out of 101 business schools in the Research Excellence Framework (REF 2014).
“Without facts and principles, data is useless” – Bob Hoffman