The MarTech Laboratory – a project led by Ulster University and Liverpool John Moores University
We bring together higher education, industry & local communities to explore digital marketing in strategic and applied approaches. Together, developing skills, creating effective partnerships and promoting sustainability and social good as well as start ups and social enterprises.
The MarTech Lab
Our Story
This Lab has certified 483 students over three years through strategic and applied digital marketing activities and has collaborated with more than 40 enterprises/start-ups. This collaborative project is a learning and collaboration space for experimentation in Marketing Technology and supports students engaging with their ‘6S’ community.
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Courses / Workshops / Events
What To Expect
Build your capabilities by getting MarTech Software certified and show employers that you can apply digital marketing strategy and tactics in practice.
Develop strategic knowledge through application of several tried and trusted digital marketing and digital transformation frameworks.
Gain insights from our ‘Professors in Practice’ to develop new skills through our unique ‘ORAKL’ methodology for developing Market intelligence.
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The MarTech Lab in Numbers
483
certified students over 4 years
30
academic & industry experts engaged
40
enterprises / start-ups engaged
800+
student-enterprise collaborations
The ‘6S’ Network
The MarTech Laboratory brings together an important network of stakeholders in active learning and engages them in our project based learning approaches. Projects are led by students but also engage wider elements of the ‘6S’ community:
- Students,
- Start-ups,
- Social enterprises,
- Sustainability focused &
- Social good projects. All with
- Specialists to Support
“Applied Digital Skills”
Great insight into how to optimise SEO fully as well as gaining excellent knowledge on digital strategy. Thank you!
Fiona
“Interactive Learning”
I’ve learnt the importance of strategy in digital transformation. The lecture was really interactive and easy to follow also entertaining.
Joseph
“Employment Opportunities”
This will provide for future employment purposes. It would be interesting to hear more about bidding against competitors keywords.
Michelle
The MarTech Blog
Latest articles on digital marketing
Unlock the Power of AI in Tourism Marketing: Free Self Paced Workshop Series Available up to 21st June 2024
On May 8th, 2024, The MarTech Laboratory, in collaboration with the International Federation for Information Technologies and Travel & Tourism (IFITT), hosted an enlightening #IFITTTalk. This event brought together academics and business professionals to discuss the transformative potential of AI in tourism marketing. If you missed the talk, don’t worry – you can watch it…
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Celebrating Women of the MarTech Lab: Their Impact and Journey
As we mark International Women’s Day, it’s a perfect moment to shine a light on the inspiring journeys and contributions of women within the MarTech Laboratory, colleagues both past and present. Let’s take a closer look at the stories of current Martech Connectors Ellen White and Hannah McCartney and past colleagues Anastasiia Burlachenko, Abigail Hall,…
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Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.
As we mark the one-year anniversary of a pioneering SLaTE funded project at the MarTech Laboratory, we are thrilled to share the remarkable experiences and achievements that have significantly shaped our past year. The funding allowed us to engage our student led ‘#6SCommunity’ in new and novel ways as well as supporting the creation of…
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