The MarTech Laboratory – a project led by Ulster University and Liverpool John Moores University
We bring together higher education, industry & local communities to explore digital marketing in strategic and applied approaches. Together, developing skills, creating effective partnerships and promoting sustainability and social good as well as start ups and social enterprises.
The MarTech Lab
This Lab has certified 356 students over three years through strategic and applied digital marketing activities and has collaborated with more than 30 enterprises/start-ups. This collaborative project is a learning and collaboration space for experimentation in Marketing Technology and supports students engaging with their ‘6S’ community.
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What To Expect
Build your capabilities by getting MarTech Software certified and show employers that you can apply digital marketing strategy and tactics in practice.
Develop strategic knowledge through application of several tried and trusted digital marketing and digital transformation frameworks.
Gain insights from our ‘Professors in Practice’ to develop new skills through our unique ‘ORAKL’ methodology for developing Market intelligence.
The MarTech Lab in Numbers
certified students over 4 years
academic & industry experts engaged
enterprises / start-ups engaged
The ‘6S’ Network
The MarTech Laboratory brings together an important network of stakeholders in active learning and engages them in our project based learning approaches. Projects are led by students but also engage wider elements of the ‘6S’ community:
- Social enterprises,
- Sustainability focused &
- Social good projects. All with
- Specialists to Support
“Applied Digital Skills”
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