The MarTech Laboratory – a project led by Ulster University and Liverpool John Moores University
We bring together higher education, industry & local communities to explore digital marketing in strategic and applied approaches. Together, developing skills, creating effective partnerships and promoting sustainability and social good as well as start ups and social enterprises.

The MarTech Lab
Our Story
This Lab has certified 356 students over three years through strategic and applied digital marketing activities and has collaborated with more than 30 enterprises/start-ups. This collaborative project is a learning and collaboration space for experimentation in Marketing Technology and supports students engaging with their ‘6S’ community.
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Courses / Workshops / Events
What To Expect

Build your capabilities by getting MarTech Software certified and show employers that you can apply digital marketing strategy and tactics in practice.

Develop strategic knowledge through application of several tried and trusted digital marketing and digital transformation frameworks.

Gain insights from our ‘Professors in Practice’ to develop new skills through our unique ‘ORAKL’ methodology for developing Market intelligence.

Meet us better
The MarTech Lab in Numbers
483
certified students over 4 years
30
academic & industry experts engaged
40
enterprises / start-ups engaged
800+
student-enterprise collaborations

The ‘6S’ Network
The MarTech Laboratory brings together an important network of stakeholders in active learning and engages them in our project based learning approaches. Projects are led by students but also engage wider elements of the ‘6S’ community:
- Students,
- Start-ups,
- Social enterprises,
- Sustainability focused &
- Social good projects. All with
- Specialists to Support
“Applied Digital Skills”
Great insight into how to optimise SEO fully as well as gaining excellent knowledge on digital strategy. Thank you!
Fiona
“Interactive Learning”
I’ve learnt the importance of strategy in digital transformation. The lecture was really interactive and easy to follow also entertaining.
Joseph
“Employment Opportunities”
This will provide for future employment purposes. It would be interesting to hear more about bidding against competitors keywords.
Michelle
The MarTech Blog
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