The MarTech Laboratory – a project led by Ulster University and Liverpool John Moores University

We bring together higher education, industry & local communities to explore digital marketing in strategic and applied approaches. Together, developing skills, creating effective partnerships and promoting sustainability and social good as well as start ups and social enterprises.

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The MarTech Lab

Our Story

This Lab has certified 356 students over three years through strategic and applied digital marketing activities and has collaborated with more than 30 enterprises/start-ups. This collaborative project is a learning and collaboration space for experimentation in Marketing Technology and supports students engaging with their ‘6S’ community.

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Courses / Workshops / Events

What To Expect

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Build your capabilities by getting MarTech Software certified and show employers that you can apply digital marketing strategy and tactics in practice.

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Develop strategic knowledge through application of several tried and trusted digital marketing and digital transformation frameworks.

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Gain insights from our ‘Professors in Practice’ to develop new skills through our unique ‘ORAKL’ methodology for developing Market intelligence.

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Meet us better

The MarTech Lab in Numbers


certified students over 4 years


academic & industry experts engaged


enterprises / start-ups engaged


student-enterprise collaborations

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The ‘6S’ Network

The MarTech Laboratory brings together an important network of stakeholders in active learning and engages them in our project based learning approaches. Projects are led by students but also engage wider elements of the ‘6S’ community:

  • Students,
  • Start-ups,
  • Social enterprises,
  • Sustainability focused &
  • Social good projects. All with
  • Specialists to Support

Rating: 5 out of 5.

“Applied Digital Skills”

Great insight into how to optimise SEO fully as well as gaining excellent knowledge on digital strategy. Thank you!


Rating: 5 out of 5.

“Interactive Learning”

I’ve learnt the importance of strategy in digital transformation. The lecture was really interactive and easy to follow also entertaining.


Rating: 5 out of 5.

“Employment Opportunities”

This will provide for future employment purposes. It would be interesting to hear more about bidding against competitors keywords.


The MarTech Blog

Latest articles on digital marketing

The New Education Landscape: Gen Z’s Vision for Practical Education and Career Pathways

The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory provides tailored, practical, and hands-on…

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