The MarTech Laboratory – a project led by Ulster University and Liverpool John Moores University

We bring together higher education, industry & local communities to explore digital marketing in strategic and applied approaches. Together, developing skills, creating effective partnerships and promoting sustainability and social good as well as start ups and social enterprises.

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The MarTech Lab

Our Story

This Lab has certified 356 students over three years through strategic and applied digital marketing activities and has collaborated with more than 30 enterprises/start-ups. This collaborative project is a learning and collaboration space for experimentation in Marketing Technology and supports students engaging with their ‘6S’ community.

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Courses / Workshops / Events

What To Expect

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Build your capabilities by getting MarTech Software certified and show employers that you can apply digital marketing strategy and tactics in practice.

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Develop strategic knowledge through application of several tried and trusted digital marketing and digital transformation frameworks.

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Gain insights from our ‘Professors in Practice’ to develop new skills through our unique ‘ORAKL’ methodology for developing Market intelligence.

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Meet us better

The MarTech Lab in Numbers


certified students over 3 years


academic & industry experts engaged


enterprises / start-ups engaged


student-enterprise collaborations

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The ‘6S’ Network

The MarTech Laboratory brings together an important network of stakeholders in active learning and engages them in our project based learning approaches. Projects are led by students but also engage wider elements of the ‘6S’ community:

  • Students,
  • Start-ups,
  • Social enterprises,
  • Sustainability focused &
  • Social good projects. All with
  • Specialists to Support

Rating: 5 out of 5.

“Applied Digital Skills”

Great insight into how to optimise SEO fully as well as gaining excellent knowledge on digital strategy. Thank you!


Rating: 5 out of 5.

“Interactive Learning”

I’ve learnt the importance of strategy in digital transformation. The lecture was really interactive and easy to follow also entertaining.


Rating: 5 out of 5.

“Employment Opportunities”

This will provide for future employment purposes. It would be interesting to hear more about bidding against competitors keywords.


The MarTech Blog

Latest articles on digital marketing

Driven by AI: Article on Applying Artificial Intelligence (AI) toward developing Digital Marketing Content

The following article relates the content and steps in generating an article using AI.   Please watch this short video first to get an idea of the process. The following Headline and Bullet Points were the initial submission to the AI tool: Digital Marketing Content as Optimisation strategy Driven by AI: Led to: Digital Marketing Content…

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Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.

Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates?  If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with someone who might be a…

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Are you involved in a social enterprise, start-up, sustainability focused or social good project?  

Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission:  To build a ‘6S’ community that shares and explores digital marketing strategy for personal, professional…

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