The MarTech Laboratory – a project led by Ulster University and Liverpool John Moores University
We bring together higher education, industry & local communities to explore digital marketing in strategic and applied approaches. Together, developing skills, creating effective partnerships and promoting sustainability and social good as well as start ups and social enterprises.
The MarTech Lab
Our Story
This Lab has certified 356 students over three years through strategic and applied digital marketing activities and has collaborated with more than 30 enterprises/start-ups. This collaborative project is a learning and collaboration space for experimentation in Marketing Technology and supports students engaging with their ‘6S’ community.
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Courses / Workshops / Events
What To Expect
Build your capabilities by getting MarTech Software certified and show employers that you can apply digital marketing strategy and tactics in practice.
Develop strategic knowledge through application of several tried and trusted digital marketing and digital transformation frameworks.
Gain insights from our ‘Professors in Practice’ to develop new skills through our unique ‘ORAKL’ methodology for developing Market intelligence.
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The MarTech Lab in Numbers
483
certified students over 4 years
30
academic & industry experts engaged
40
enterprises / start-ups engaged
800+
student-enterprise collaborations
The ‘6S’ Network
The MarTech Laboratory brings together an important network of stakeholders in active learning and engages them in our project based learning approaches. Projects are led by students but also engage wider elements of the ‘6S’ community:
- Students,
- Start-ups,
- Social enterprises,
- Sustainability focused &
- Social good projects. All with
- Specialists to Support
“Applied Digital Skills”
Great insight into how to optimise SEO fully as well as gaining excellent knowledge on digital strategy. Thank you!
Fiona
“Interactive Learning”
I’ve learnt the importance of strategy in digital transformation. The lecture was really interactive and easy to follow also entertaining.
Joseph
“Employment Opportunities”
This will provide for future employment purposes. It would be interesting to hear more about bidding against competitors keywords.
Michelle
The MarTech Blog
Latest articles on digital marketing
Gen Z’s Perspective on the Ethical Implications of AI in Education
It is true to say that AI has a significant impact on various aspects of our lives. Its impact on how we live, work, and especially learn is huge. In the context of education, AI presents promising opportunities to enhance learning experiences. However, the ethical implications of AI cannot be overlooked. According to Statista (2023),…
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Generative AI Tools and the Gen Z’s Perspective
Recently, there has been a surge in the popularity of Generative AI tools, with ChatGPT standing out as a notable tool in the spotlight. A recent survey conducted by Bloomberg Intelligence has shed light on the preferences of consumers aged 16-34 (Gen Z) regarding ChatGPT and its potential impact on the future of search. The…
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The New Education Landscape: Gen Z’s Vision for Practical Education and Career Pathways
The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory provides tailored, practical, and hands-on…
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