The MarTech Laboratory is focused on leveraging relationships across our network for significant co-creation opportunities and towards applying newly developed knowledge and insights in active learning activities in workshops and seminars.

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The MarTech Lab

What We Do

This Lab is to connect students to their potential as digital marketers keen to become the next generation of marketing technologists. It does so by:

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Listening to students and co-creating new value weekly during semester.

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Sharing learning through engaging with people and platforms ahead of the digital curve.

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Leading on advocacy for matters impacting student and civic well-being by sharing ideas and thought.

How We Do

Self-paced Learning

Allow learners to master the learning outcomes in Digital Marketing communications.

Real-world Projects

Allow learners to demonstrate comprehension of appropriate decision-making techniques.

MarTech Interaction

Allow learners to achieve active and deeper learning within the Digital Marketing space.

Any Thoughts?

Does it provide enough perspective to start exploring the value potential of a website through co-creative practices with engaged people? We look forward to your feedback and welcome you to the experiment!

“The teacher learns more than the student. The author learns more than the reader. The speaker learns more than the attendee. The way to learn is by doing” – James Clear