Core Team

Core Team

The MarTech Laboratory is an innovative hub to connect the ‘6S’ community active learning in applying Marketing Technology (#MarTech). The 6S community are a network of Students, Start-Ups, Social Enterprises, Sustainability and Social good projects supported by industry Specialists.

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Who We Are

Our Academic Team

Dr John Bustard

Senior Lecturer in Digital Transformation within the Ulster University Business School. John’s extensive experience includes his role as Managing Director in Award winning Digital Publishing Company.

Mr Daniel Hsu

Lecturer in Digital Marketing & Analytics within the Liverpool Business School. Daniel’s practitioner background as Digital Marcom Specialist and Product-Marketing Project Manager.

Our Student/Uni Team

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UU Consulting Society

The Ulster University branch of the Irish Student Consulting Group (ISCG), providing students with experiences and opportunities to build and develop their consulting skills.

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LJMU Enterprise Team

We help all LJMU students and alumni – our experienced and well-connected team can help you validate your idea, understand your customer base and connect you to the local start-up eco system.

The ‘6S’ Community

Our Industry Specialists

MarTech Specialist & ‘Prof in Practice’

Clara Landecy, Marketing Manager at HubSpot

Clara is passionate about content marketing, social networks and design. Her focus is on helping companies successfully integrate inbound marketing practices during their digital transformation and her unique experience in applying strategies on behalf of HubSpot provides a rich seam of current experience which supports the MarTech-Laboratory in understanding the evolution and developing opportunities present in and around the high growth MarTech industry.

Events and Engagement Specialist & ‘Prof in Practice’

Kevin Traynor, Founder at DeFi Conf, eComm Live and Grow Consultancy

Kevin is a serial entrepreneur and digital first C-suite marketer with significant global B2B and B2C experience. As Managing Director of a digital growth consultancy, Grow (, he supports a range of business verticals in delivering strategic value through MarTech Strategy and implementation. He also delivers Ireland’s premier eCommerce event (www.eComm.Live) as well as the newly established DeFi Conference ( Kevin’s network and experience make him a valuable contributor to the

Ecommerce Specialist & ‘Prof in Practice’

Ryan Clarke, Head of Ecommerce at STATSports

Ryan has been driving Digital Marketing & Ecommerce at STATSports since 2019. STATSports is the world’s leading on-field performance monitoring and analysis company. With over 500 clients within the elite sporting industry, including Liverpool, PSG, Miami Dolphins & the All Blacks. As Head of Ecommerce, he is leading the organisation into the Direct to Consumer (DTC) market. Connecting the industry’s most advanced sports technology with an increasingly engaged and knowledgeable consumer base who require personalised and dynamic content to support their purchasing decisions.

Start-up Specialist & ‘Prof in Practice’

Chris Shannon, Co-Founder & Director at Varsity Ventures Ltd & Venture Folk Ltd | Fellow of EEUK

Chris carries significant knowledge of the entrepreneurial ecosystem locally and nationally through his prior role as Student Enterprise & Entrepreneurship Manager at Ulster University. Chris drove student enterprise and entrepreneurship programmes, business support services, stakeholder engagement and distribution of funding to student entrepreneurs through his tenure and has and continues to be a key advocate for young entrepreneurs through his directorships and wider community engagement.

Content Marketing

Ciaran Connolly at Profile Tree


Nicola Russell at Glowmetrics

UX Design

James Nesbitt at Myth Digital

ISCG membership provides students with a choice of projects to apply to, a wide network of similarly engaged and driven students, events, interviews, and recruitment opportunities.

Outline of Activity

The Irish Student Consulting Group offers business and non-profits across Ireland and NI consulting services using a pool of students across Ireland and NI. Students can build their skills and experience as they collaborate with each other to solve real problems for clients and deliver real results.

Learning Outcomes

Students will have a better understanding of the consulting processes and the stages it takes to deliver value for clients through the process. Participants gain this through:

  • Completing client projects learning from other students, project leads and clients.
  • Attending industry insight events and learning from industry professionals.
  • Networking with like-minded students and building their knowledge together Participants will also build key competencies through case studies, competitions development programmes and training run by the society.

Assessment Details

Our students who complete client projects are asked to create feedback on

  • how their project went,
  • how they fulfilled their role and,
  • how they worked with others toward developing an appropriate consulting solution.
professionals having a meeting

“The future of work consists of learning a living” – Marshall McLuhan