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The Martech Blog
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It is true to say that AI has a significant impact on various aspects of our lives. Its impact on how we live, work, and especially learn is huge. In the context of education, AI presents promising opportunities to enhance learning experiences. However, the ethical implications of AI cannot be…Keep reading
Recently, there has been a surge in the popularity of Generative AI tools, with ChatGPT standing out as a notable tool in the spotlight. A recent survey conducted by Bloomberg Intelligence has shed light on the preferences of consumers aged 16-34 (Gen Z) regarding ChatGPT and its potential impact on…Keep reading
The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory…Keep reading
BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200
I recently had the privilege of interning as a Digital Marketing Associate at the International NW200 event through the Martech Laboratory’s Micro-Internship Program designed for students at Ulster University to bridge the gap between theoretical knowledge and practical application, unlocking new horizons in the world of digital marketing. For me,…Keep reading
Gen Z and their AI Future: A Short Survey Understood Through the Perspective of Participants from this Demographic and Interpreted Through AI Adopting a position of Caution on its use.
The above image was generated using the following prompt: “A positive picture of AI assisting Gen Z people in their future” The following article was written by Notion AI which leveraged data collected from a short survey of Gen Z Participants totalling 2783 (UK = 1,496 USA = 1,287) The…Keep reading
Learning about, Learning from and Learning Together with Artificial Intelligence (AI): Using AI as an Active Learning Enabler in Workflows at the MarTech Laboratory.
AI Image Generator – 1st Image Created Using Command “Higher Education Students Using Artificial Intelligence collaboratively in a laboratory setting” I’m sure unsurprisingly to most, we are integrating Artificial Intelligence (AI) into various aspects of our work at the MarTech Laboratory. According to Kim et al. (2022, p.6069), “preparing students…Keep reading
Driven by AI: Article on Applying Artificial Intelligence (AI) toward developing Digital Marketing Content
The following article relates the content and steps in generating an article using AI. Please watch this short video first to get an idea of the process. The following Headline and Bullet Points were the initial submission to the AI tool: Digital Marketing Content as Optimisation strategy Driven by AI:…Keep reading
Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.
Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates? If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with…Keep reading
Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital…Keep reading