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BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200
I recently had the privilege of interning as a Digital Marketing Associate at the International NW200 event through the Martech Laboratory’s Micro-Internship Program designed for students at Ulster University to bridge the gap between theoretical knowledge and practical application, unlocking new horizons in the world of digital marketing. For me,…
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Gen Z and their AI Future: A Short Survey Understood Through the Perspective of Participants from this Demographic and Interpreted Through AI Adopting a position of Caution on its use.
The above image was generated using the following prompt: “A positive picture of AI assisting Gen Z people in their future” The following article was written by Notion AI which leveraged data collected from a short survey of Gen Z Participants totalling 2783 (UK = 1,496 USA = 1,287) The…
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Learning about, Learning from and Learning Together with Artificial Intelligence (AI): Using AI as an Active Learning Enabler in Workflows at the MarTech Laboratory.
AI Image Generator – 1st Image Created Using Command “Higher Education Students Using Artificial Intelligence collaboratively in a laboratory setting” I’m sure unsurprisingly to most, we are integrating Artificial Intelligence (AI) into various aspects of our work at the MarTech Laboratory. According to Kim et al. (2022, p.6069), “preparing students…
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Driven by AI: Article on Applying Artificial Intelligence (AI) toward developing Digital Marketing Content
The following article relates the content and steps in generating an article using AI. Please watch this short video first to get an idea of the process. The following Headline and Bullet Points were the initial submission to the AI tool: Digital Marketing Content as Optimisation strategy Driven by AI:…
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Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.
Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates? If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with…
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Are you involved in a social enterprise, start-up, sustainability focused or social good project?
Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital…
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The importance of Psychographic Data in marketing campaigns.
A combination of demographic and psychographic data gives inbound marketers insight into potential buyer personas, and recognising both allows improved segmentation of customers…
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My Experience as a Student Engaging with the MarTech Laboratory at Ulster University
I cannot stress how enlightening this opportunity has been. As a newcomer to the world of digital marketing, I was initially intimidated by the complex jargon, and technological expanse…
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Social Media Marketing Approaches
Different social media marketing approaches are used for different activities such as to reach potential customers, increase brand awareness, and drive conversions. However, effectiveness of each approach varies depending on…
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