MarTech Blog

people having a meeting near the computer on the table

MarTech Blog

We are an online community that connects students and businesses to their potential as digital marketers keen to become the next generation of marketing technologists.

The Martech Blog

Let’s talk about digital


Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.

Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates?  If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with…

Keep reading

E-mail Marketing and Its Applications

It’s important to understand that once someone signs up for receiving e-mails, they must receive real value in exchange to avoid unsubscribing later on. So, adding value to the customers’ journey and keeping them engaged with quality content is necessary…

Keep reading

New posts in your inbox