MarTech Blog
We are an online community that connects students and businesses to their potential as digital marketers keen to become the next generation of marketing technologists.
The Martech Blog
Let’s talk about digital
Driven by AI: Article on Applying Artificial Intelligence (AI) toward developing Digital Marketing Content
The following article relates the content and steps in generating an article using AI. Please watch this short video first to get an idea of the process. The following Headline and Bullet Points were the initial submission to the AI tool: Digital Marketing Content as Optimisation strategy Driven by AI:…
Keep reading
Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.
Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates? If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with…
Keep reading
Are you involved in a social enterprise, start-up, sustainability focused or social good project?
Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital…
Keep reading
The importance of Psychographic Data in marketing campaigns.
A combination of demographic and psychographic data gives inbound marketers insight into potential buyer personas, and recognising both allows improved segmentation of customers…
Keep reading
My Experience as a Student Engaging with the MarTech Laboratory at Ulster University
I cannot stress how enlightening this opportunity has been. As a newcomer to the world of digital marketing, I was initially intimidated by the complex jargon, and technological expanse…
Keep reading
Social Media Marketing Approaches
Different social media marketing approaches are used for different activities such as to reach potential customers, increase brand awareness, and drive conversions. However, effectiveness of each approach varies depending on…
Keep reading
E-mail Marketing and Its Applications
It’s important to understand that once someone signs up for receiving e-mails, they must receive real value in exchange to avoid unsubscribing later on. So, adding value to the customers’ journey and keeping them engaged with quality content is necessary…
Keep reading
Understanding Search Engine Optimization
SEO is the process by which a website is made indexable, crawlable, and rank-able in search engines without spending advertising budget. It is the foundation of assuring customers can find your organization and its products/services…
Keep reading
Understanding Content Marketing Strategy
The goal of content marketing is to get the visitors to take profitable action – how profit is defined can vary across enterprises, with social enterprise seeking sustainable profitability as opposed to shareholder value…
Keep reading