Gen Z and their AI Future: A Short Survey Understood Through the Perspective of Participants from this Demographic and Interpreted Through AI Adopting a position of Caution on its use.

The above image was generated using the following prompt: “A positive picture of AI assisting Gen Z people in their future”

The following article was written by Notion AI which leveraged data collected from a short survey of Gen Z Participants totalling 2783 (UK = 1,496 USA = 1,287)

The MarTech Laboratory conducted a short survey and collected data from 1,496 participants in the UK and 1,287 participants in the USA, all of whom were part of the Gen Z age group. The focus of the survey was to gauge the comfort level of this demographic in terms of partnering with AI in their future or their job role, and the likelihood that their career path will require significant partnership with AI. The survey also collected data on the current usage of AI tools or applications among those participants surveyed.

The first table shows the comfort level of participants from both countries with partnering with AI, with respondents able to choose from five options ranging from “not comfortable at all” to “extremely comfortable”. The second table shows the likelihood of significant partnership with AI in the future, with respondents able to choose from five options ranging from “highly unlikely” to “extremely likely”. The third table simply shows the percentage of participants in each country who are currently using AI tools or applications.

Gen Z Participants: UK = 1,496 USA = 1,287

Q1. How Comfortable are you to partner with AI in delivering your future or job role?

CountryNot comfortable at allSlightly uncomfortableNeutralSomewhat comfortableExtremely comfortable

Q2. How likely is it that your career path will require significant partnership with AI to enable its delivery?

CountryHighly unlikelySomewhat unlikelyNeutralSomewhat likelyExtremely likely

Q3. Are you Currently Using AI Tools


(survey directed by the MarTech Laboratory and facilitated by

While the majority of participants in the survey showed a willingness to partner with AI, there is still a significant percentage of those surveyed who are not comfortable with the idea. Additionally, the percentage of participants who are “somewhat likely” or “extremely likely” to require significant partnership with AI is not as high as those who are neutral or “somewhat unlikely”. This suggests that there may be some apprehension among future workers about the role of AI in the workplace.

Furthermore, a study by Accenture (2018) found that while 54% of business leaders believe that AI will create more opportunities for their employees, 46% believe that AI will replace a significant number of jobs in their industry. This indicates that there may be concerns about the impact of AI on job security, and that not all workers are convinced that partnering with AI will be beneficial for their careers.

Overall, while the survey results indicate a growing acceptance of AI in the workplace, it is important to consider the perspectives of those who are not as comfortable with the idea, and to address their concerns in order to fully realize the potential benefits of AI in the workplace.

It is also worth noting that the survey data only captures the opinions of a small subset of the population, specifically Gen Z participants in the UK and USA. It is possible that other age groups or regions may have different attitudes towards AI, and that these attitudes may change over time as AI becomes more prevalent in the workplace.

Therefore, it is important for organisations to carefully consider the impact of AI on their workforce, and to ensure that their employees are adequately trained and prepared for new roles that may emerge as a result of AI adoption. Additionally, organisations should strive to be transparent about the use of AI in their operations, and to address any concerns or fears that workers may have about the technology. By doing so, companies can help to ensure that the benefits of AI are realized across their workforce, and that workers are able to fully embrace the opportunities that AI presents.

In summary, while the survey data suggests a growing acceptance of AI in the workplace, it is important to recognize that there may still be concerns and apprehensions among workers. By addressing these concerns and ensuring that workers are prepared for new roles and responsibilities, organisations can help to ensure a smooth and successful transition to an AI-driven workplace.

Published by Dr John Bustard

I am currently a Lecturer in Digital Transformation within Ulster University Business School, specifically within the school's largest department: Management, Leadership and Marketing. Previously, as a researcher, lecturer and doctoral candidate I focused on digital events and delivered classes to MSc & BSc level. My duties have included coordinating and guest lecturing on Marketing Communications, Enterprise & New Venture Creation, e-Business Strategy, Research Methods. My particular passion is through exploring Digital Marketing approaches which enhance student awareness and appreciation of the impact of digital and an enquiring mind to understand future technology applications. *All views are my own*

Leave a Reply