On May 8th, 2024, The MarTech Laboratory, in collaboration with the International Federation for Information Technologies and Travel & Tourism (IFITT), hosted an enlightening #IFITTTalk. This event brought together academics and business professionals to discuss the transformative potential of AI in tourism marketing. If you missed the talk, don’t worry – you can watch it below, but first.. We have an exciting opportunity for you to catch up and enhance your skills with our free workshop series available to tourism professionals and students until 21st June 2024.
Join Our Free AI in Digital Marketing Workshops
We are thrilled to offer a series of x4 under 1-hour workshops designed for tourism marketers, businesses, and academics. These workshops will provide you with practical knowledge and insights into integrating AI into your marketing strategies. You can complete these workshops at your own pace, but be sure to finish them before the end of the 3rd week in June 2024. Each workshop can be completed one after another with the provided links.
Workshop 1: Introduction to AI in Tourism Marketing
- Workshop Link: Join Workshop 1 (where it asks for ‘nickname’ please provide your email!)
- Support Materials: Access Support Materials for Workshop 1
- Duration: 1 hour
- Details: This workshop provides a foundational understanding of how AI can revolutionise tourism marketing. Learn about the basic concepts and potential applications of AI in strategic digital marketing.
Workshop 2: Leveraging AI for Customer Insights
- Workshop Link: Join Workshop 2
- Support Materials: Access Support Materials for Workshop 2
- Duration: 45 minutes
- Details: Dive deeper into how AI can help you gain valuable insights into customer behavior and preferences. This workshop will guide you on how to leverage these insights to enhance your marketing strategies.
Workshop 3: AI Tools and Techniques for Effective Marketing
- Workshop Link: Join Workshop 3
- Support Materials: Access Support Materials for Workshop 3
- Duration: 45 minutes
- Details: Explore various AI tools and techniques that can streamline your marketing efforts. This session covers practical applications and case studies to illustrate the benefits of AI-driven marketing.
Workshop 4: Measuring and Optimising AI-driven Campaigns
- Workshop Link: Join Workshop 4
- Support Materials: Access Support Materials for Workshop 4
- Duration: 1 hour
- Details: Learn how to measure the success of your AI-driven campaigns and optimise them for better performance. This workshop provides you with the tools and metrics needed to assess and improve your marketing efforts.
Office Hours
Got questions or need further assistance? Join my office hours today from 11am GMT (12 midday CET) to get your queries answered. You can join the session through this link: Office Hours
Acknowledgments
A big thank you to Jacques Bulchand, Jelena Dorčić, Mattia Rainoldi, PhD, Patience Tropo, and Juho Pesonen for their invaluable contributions to this initiative. We are excited to see the innovations and advancements that will come from integrating AI into tourism marketing.
How to Participate
- Start with Workshop 1: Click the link , complete the workshop in one sitting, and take notes on key takeaways.
- Proceed to Workshop 2: Follow the link and apply the concepts learned in the first workshop to deepen your understanding.
- Continue with Workshop 3: Explore the tools and techniques discussed to enhance your marketing strategies.
- Finish with Workshop 4: Learn how to measure and optimize your campaigns for maximum impact.
Remember, you have until the end of the 3rd week in June 2024 to complete all four workshops. Don’t miss this opportunity to elevate your marketing skills and stay ahead in the tourism industry.
Here is the video from 8th May which includes wonderful contributions on AI from PR Smith and integrates his SOSTAC methodology into leveraging AI for insight and advantage:
Stay tuned and don’t miss out on this opportunity to learn and grow. We look forward to your participation in the workshops!
Kind Regards,
Dr John Bustard
The MarTech Laboratory
Hashtags: #MarTechLaboratory #AIInMarketing #TourismMarketing #AcademicInnovation #IFITT #Enter25
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