As we mark the one-year anniversary of a pioneering SLaTE funded project at the MarTech Laboratory, we are thrilled to share the remarkable experiences and achievements that have significantly shaped our past year. The funding allowed us to engage our student led ‘#6SCommunity’ in new and novel ways as well as supporting the creation ofContinue reading “Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.”
Category Archives: The 6S Community
Engaging Tomorrow’s Talent Through Transformative Marketing Technologies: Building Global ‘6S’ by Growing Sustainable and Social Good Practices in International Tourism and Events
Following success in Ulster University’s Internal ISPF Funding Networking Call, the MarTech Laboratory, in collaboration with the International Federation for IT in Travel and Tourism (IFITT), is focusing experimentation efforts on Artificial Intelligence (AI) in a new networking project aimed at improving the landscape of international tourism and events. This unique initiative focuses on empoweringContinue reading “Engaging Tomorrow’s Talent Through Transformative Marketing Technologies: Building Global ‘6S’ by Growing Sustainable and Social Good Practices in International Tourism and Events”
The New Education Landscape: Gen Z’s Vision for Practical Education and Career Pathways
The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory provides tailored, practical, and hands-on learning experiences that empower them to thrive in a dynamic world.