On May 8th, 2024, The MarTech Laboratory, in collaboration with the International Federation for Information Technologies and Travel & Tourism (IFITT), hosted an enlightening #IFITTTalk. This event brought together academics and business professionals to discuss the transformative potential of AI in tourism marketing. If you missed the talk, don’t worry – you can watch itContinue reading “Unlock the Power of AI in Tourism Marketing: Free Self Paced Workshop Series Available up to 21st June 2024”
Category Archives: Others
Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.
As we mark the one-year anniversary of a pioneering SLaTE funded project at the MarTech Laboratory, we are thrilled to share the remarkable experiences and achievements that have significantly shaped our past year. The funding allowed us to engage our student led ‘#6SCommunity’ in new and novel ways as well as supporting the creation ofContinue reading “Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.”
Engaging Tomorrow’s Talent Through Transformative Marketing Technologies: Building Global ‘6S’ by Growing Sustainable and Social Good Practices in International Tourism and Events
Following success in Ulster University’s Internal ISPF Funding Networking Call, the MarTech Laboratory, in collaboration with the International Federation for IT in Travel and Tourism (IFITT), is focusing experimentation efforts on Artificial Intelligence (AI) in a new networking project aimed at improving the landscape of international tourism and events. This unique initiative focuses on empoweringContinue reading “Engaging Tomorrow’s Talent Through Transformative Marketing Technologies: Building Global ‘6S’ by Growing Sustainable and Social Good Practices in International Tourism and Events”