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Unlock the Power of AI in Tourism Marketing: Free Self Paced Workshop Series Available up to 21st June 2024
On May 8th, 2024, The MarTech Laboratory, in collaboration with the International Federation for Information Technologies and Travel & Tourism (IFITT), hosted an enlightening #IFITTTalk. This event brought together academics and business professionals to discuss the transformative potential of AI in tourism marketing. If you missed the talk, don’t worry…
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Celebrating Women of the MarTech Lab: Their Impact and Journey
As we mark International Women’s Day, it’s a perfect moment to shine a light on the inspiring journeys and contributions of women within the MarTech Laboratory, colleagues both past and present. Let’s take a closer look at the stories of current Martech Connectors Ellen White and Hannah McCartney and past…
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Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.
As we mark the one-year anniversary of a pioneering SLaTE funded project at the MarTech Laboratory, we are thrilled to share the remarkable experiences and achievements that have significantly shaped our past year. The funding allowed us to engage our student led ‘#6SCommunity’ in new and novel ways as well…
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Engaging Tomorrow’s Talent Through Transformative Marketing Technologies: Building Global ‘6S’ by Growing Sustainable and Social Good Practices in International Tourism and Events
Following success in Ulster University’s Internal ISPF Funding Networking Call, the MarTech Laboratory, in collaboration with the International Federation for IT in Travel and Tourism (IFITT), is focusing experimentation efforts on Artificial Intelligence (AI) in a new networking project aimed at improving the landscape of international tourism and events. This…
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Gen Z’s Perspective on the Ethical Implications of AI in Education
It is true to say that AI has a significant impact on various aspects of our lives. Its impact on how we live, work, and especially learn is huge. In the context of education, AI presents promising opportunities to enhance learning experiences. However, the ethical implications of AI cannot be…
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Generative AI Tools and the Gen Z’s Perspective
Recently, there has been a surge in the popularity of Generative AI tools, with ChatGPT standing out as a notable tool in the spotlight. A recent survey conducted by Bloomberg Intelligence has shed light on the preferences of consumers aged 16-34 (Gen Z) regarding ChatGPT and its potential impact on…
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The New Education Landscape: Gen Z’s Vision for Practical Education and Career Pathways
The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory…
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BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200
I recently had the privilege of interning as a Digital Marketing Associate at the International NW200 event through the Martech Laboratory’s Micro-Internship Program designed for students at Ulster University to bridge the gap between theoretical knowledge and practical application, unlocking new horizons in the world of digital marketing. For me,…
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Gen Z and their AI Future: A Short Survey Understood Through the Perspective of Participants from this Demographic and Interpreted Through AI Adopting a position of Caution on its use.
The above image was generated using the following prompt: “A positive picture of AI assisting Gen Z people in their future” The following article was written by Notion AI which leveraged data collected from a short survey of Gen Z Participants totalling 2783 (UK = 1,496 USA = 1,287) The…
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