I recently had the privilege of interning as a Digital Marketing Associate at the International NW200 event through the Martech Laboratory’s Micro-Internship Program designed for students at Ulster University to bridge the gap between theoretical knowledge and practical application, unlocking new horizons in the world of digital marketing. For me, this rather transformative experience hasContinue reading “BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200”
Category Archives: Content Marketing
Learning about, Learning from and Learning Together with Artificial Intelligence (AI): Using AI as an Active Learning Enabler in Workflows at the MarTech Laboratory.
AI Image Generator – 1st Image Created Using Command “Higher Education Students Using Artificial Intelligence collaboratively in a laboratory setting” I’m sure unsurprisingly to most, we are integrating Artificial Intelligence (AI) into various aspects of our work at the MarTech Laboratory. According to Kim et al. (2022, p.6069), “preparing students to collaborate with AI remainsContinue reading “Learning about, Learning from and Learning Together with Artificial Intelligence (AI): Using AI as an Active Learning Enabler in Workflows at the MarTech Laboratory.”
Driven by AI: Article on Applying Artificial Intelligence (AI) toward developing Digital Marketing Content
The following article relates the content and steps in generating an article using AI. Please watch this short video first to get an idea of the process. The following Headline and Bullet Points were the initial submission to the AI tool: Digital Marketing Content as Optimisation strategy Driven by AI: Led to: Digital Marketing ContentContinue reading “Driven by AI: Article on Applying Artificial Intelligence (AI) toward developing Digital Marketing Content”