Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates? If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with someone who might be aContinue reading “Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.”
Author Archives: Dr John Bustard
Are you involved in a social enterprise, start-up, sustainability focused or social good project?
Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital marketing strategy for personal, professionalContinue reading “Are you involved in a social enterprise, start-up, sustainability focused or social good project? “
Social Media Marketing Approaches
Different social media marketing approaches are used for different activities such as to reach potential customers, increase brand awareness, and drive conversions. However, effectiveness of each approach varies depending on…