Following success in Ulster University’s Internal ISPF Funding Networking Call, the MarTech Laboratory, in collaboration with the International Federation for IT in Travel and Tourism (IFITT), is focusing experimentation efforts on Artificial Intelligence (AI) in a new networking project aimed at improving the landscape of international tourism and events. This unique initiative focuses on empoweringContinue reading “Engaging Tomorrow’s Talent Through Transformative Marketing Technologies: Building Global ‘6S’ by Growing Sustainable and Social Good Practices in International Tourism and Events”
Author Archives: Dr John Bustard
Gen Z’s Perspective on the Ethical Implications of AI in Education
It is true to say that AI has a significant impact on various aspects of our lives. Its impact on how we live, work, and especially learn is huge. In the context of education, AI presents promising opportunities to enhance learning experiences. However, the ethical implications of AI cannot be overlooked. According to Statista (2023),Continue reading “Gen Z’s Perspective on the Ethical Implications of AI in Education”
Generative AI Tools and the Gen Z’s Perspective
Recently, there has been a surge in the popularity of Generative AI tools, with ChatGPT standing out as a notable tool in the spotlight. A recent survey conducted by Bloomberg Intelligence has shed light on the preferences of consumers aged 16-34 (Gen Z) regarding ChatGPT and its potential impact on the future of search. TheContinue reading “Generative AI Tools and the Gen Z’s Perspective”