The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory provides tailored, practical, and hands-on learning experiences that empower them to thrive in a dynamic world.
Author Archives: Dr John Bustard
BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200
I recently had the privilege of interning as a Digital Marketing Associate at the International NW200 event through the Martech Laboratory’s Micro-Internship Program designed for students at Ulster University to bridge the gap between theoretical knowledge and practical application, unlocking new horizons in the world of digital marketing. For me, this rather transformative experience hasContinue reading “BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200”
Gen Z and their AI Future: A Short Survey Understood Through the Perspective of Participants from this Demographic and Interpreted Through AI Adopting a position of Caution on its use.
The above image was generated using the following prompt: “A positive picture of AI assisting Gen Z people in their future” The following article was written by Notion AI which leveraged data collected from a short survey of Gen Z Participants totalling 2783 (UK = 1,496 USA = 1,287) The MarTech Laboratory conducted a shortContinue reading “Gen Z and their AI Future: A Short Survey Understood Through the Perspective of Participants from this Demographic and Interpreted Through AI Adopting a position of Caution on its use.”