The goal of content marketing is to get the visitors to take profitable action – how profit is defined can vary across enterprises, with social enterprise seeking sustainable profitability as opposed to shareholder value…
Author Archives: Dr John Bustard
Understanding Influencer Marketing
Influencer marketing is now a more integral part of digital marketing with enterprises now underpinning their strategies through influencer marketing to connect with their consumers and make their services/products popular…
Search Engine Marketing Applied
Search Engine Marketing (SEM) is a critical element of many digital marketing strategies, given that people searching for a specific product or service on search engines are genuinely most likely interested in considering the product or buying…