Dr John Bustard

Are you involved in a social enterprise, start-up, sustainability focused or social good project?

Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital marketing strategy for personal, professionalContinue reading “Are you involved in a social enterprise, start-up, sustainability focused or social good project? “

The importance of Psychographic Data in marketing campaigns.

A combination of demographic and psychographic data gives inbound marketers insight into potential buyer personas, and recognising both allows improved segmentation of customers…

My Experience as a Student Engaging with the MarTech Laboratory at Ulster University

photo of woman writing on tablet computer while using laptop

I cannot stress how enlightening this opportunity has been. As a newcomer to the world of digital marketing, I was initially intimidated by the complex jargon, and technological expanse…