I recently had the privilege of interning as a Digital Marketing Associate at the International NW200 event through the Martech Laboratory’s Micro-Internship Program designed for students at Ulster University to bridge the gap between theoretical knowledge and practical application, unlocking new horizons in the world of digital marketing. For me, this rather transformative experience hasContinue reading “BRIDGING THEORY AND PRACTICE: MY TRANSFORMATIVE JOURNEY AS A DIGITAL MARKETING ASSOCIATE at THE NW200”
Category Archives: Social Media Marketing
Social Media Marketing Approaches
Different social media marketing approaches are used for different activities such as to reach potential customers, increase brand awareness, and drive conversions. However, effectiveness of each approach varies depending on…
Understanding Influencer Marketing
Influencer marketing is now a more integral part of digital marketing with enterprises now underpinning their strategies through influencer marketing to connect with their consumers and make their services/products popular…