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Category Archives: Social Media Marketing

Social Media Marketing Approaches

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Different social media marketing approaches are used for different activities such as to reach potential customers, increase brand awareness, and drive conversions. However, effectiveness of each approach varies depending on…

Posted byDr John BustardJanuary 28, 2022January 30, 2022Posted inSocial Media MarketingLeave a comment on Social Media Marketing Approaches

Understanding Influencer Marketing

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Influencer marketing is now a more integral part of digital marketing with enterprises now underpinning their strategies through influencer marketing to connect with their consumers and make their services/products popular…

Posted byDr John BustardJanuary 11, 2022January 30, 2022Posted inSocial Media MarketingTags:Influencer Marketing, Social MediaLeave a comment on Understanding Influencer Marketing

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