Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital marketing strategy for personal, professionalContinue reading “Are you involved in a social enterprise, start-up, sustainability focused or social good project? “
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The importance of Psychographic Data in marketing campaigns.
A combination of demographic and psychographic data gives inbound marketers insight into potential buyer personas, and recognising both allows improved segmentation of customers…
My Experience as a Student Engaging with the MarTech Laboratory at Ulster University
I cannot stress how enlightening this opportunity has been. As a newcomer to the world of digital marketing, I was initially intimidated by the complex jargon, and technological expanse…