The complexity of today’s technology, social media, and digital marketing can leave one craving the simplicity of past marketing techniques.
However, digital marketing need not be such a daunting prospect.
The MarTech Lab at Ulster University is an online community hub that can provide digital marketing support, to everyone, from beginners to advanced marketing students, businesses, and start-ups. The key to its approach and SUCCESS , is its ‘6S’ community!
By connecting this ‘6S’ community of students, businesses, and specialists, The MarTech Lab aims to develop the potential skillset of the next generation of marketing technologists. In 3 years, it has certified almost 300 students, through strategic and applied digital marketing activities, and collaborated with 30 start-ups/enterprises.
Any Start-up, Social enterprise, or Corporate Social/Sustainability project can partner with Ulster University Marketing students. These future marketing minds (under the guidance of industry specialists) will develop a digital marketing strategy, that is tailored to the specific marketing needs of the project, by utilizing strategic models such as SOSTAC©
A BEGINNER’S EXPERIENCE
As a Centre for Higher Education Research and Practices (CHERP) Student Learning Partner, I was fortunate to be partnered with The MarTech team, and I cannot stress how enlightening this opportunity has been. As a newcomer to the world of digital marketing, I was initially intimidated by the complex jargon, and technological expanse.
However, upon completion of the Inbound Marketing Course, I sincerely believe that anyone who embarked on this course would immediately see its benefits. I was self-employed before becoming a full-time student and the content of this course would have optimised my marketing and vastly improved my business. I sincerely wish I had the option of The MarTech Lab, and it is why a felt compelled to advise others to please take advantage of the guidance and support provided by this community. Whether it be as a student who wants to expand their skillset, or a business who could work collaboratively with marketing students and specialists to optimise their digital marketing, The MarTech Lab can be an invaluable tool!
I am now Inbound Marketing and MarTech Software certified, and not only will it enhance my CV for future employers, but it will demonstrate a practical ability to apply digital marketing strategy. This certification is acquired through flexible, self-paced learning, and the courses develop digital marketing understanding through real-world scenarios, and MarTech software interaction.
To find out more about The MarTech Laboratory courses, the ‘6S’ community, or business collaborations, please click on the link below.