Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates? If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with someone who might be aContinue reading “Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.”
Tag Archives: Student Experience
The importance of Psychographic Data in marketing campaigns.
A combination of demographic and psychographic data gives inbound marketers insight into potential buyer personas, and recognising both allows improved segmentation of customers…
My Experience as a Student Engaging with the MarTech Laboratory at Ulster University
I cannot stress how enlightening this opportunity has been. As a newcomer to the world of digital marketing, I was initially intimidated by the complex jargon, and technological expanse…