Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates? If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with someone who might be aContinue reading “Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.”
Tag Archives: The 6S Community
Are you involved in a social enterprise, start-up, sustainability focused or social good project?
Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read) The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission: To build a ‘6S’ community that shares and explores digital marketing strategy for personal, professionalContinue reading “Are you involved in a social enterprise, start-up, sustainability focused or social good project? “
The importance of Psychographic Data in marketing campaigns.
A combination of demographic and psychographic data gives inbound marketers insight into potential buyer personas, and recognising both allows improved segmentation of customers…