Are you involved in a social enterprise, start-up, sustainability focused or social good project?  

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Join Ulster’s brightest undergraduate digital marketing minds and help create a ‘6S community’. (3 minute read)

The MarTech Laboratory is a concept at Ulster which is supported by staff and led by students and is focused on the following mission:  To build a ‘6S’ community that shares and explores digital marketing strategy for personal, professional and planetary benefit.  But what is 6S? 6S stands for the community’s key stakeholders who are students, specialists (academic, industry, policy and societal focused), social enterprise, start-ups, sustainability focused or social good projects.

The aim of the MarTech Laboratory in academic year 2022-23 and beyond is to engage with current and potential 6S members and to develop new co-creation opportunities in developing digital marketing strategy to support projects deemed interesting and important to students. 

Our first activity this year is through our final year Marketing students will lead on developing digital marketing strategy for 3 organisations which are either social enterprise, start-ups, sustainability focused or social good projects. 

Last year’s organisation partners had a great experience and Jennifer McWilliams of Antrim Enterprise had the following to say on the experience:

“Antrim Enterprise availed of the students through the MarTech Laboratory at Ulster University to undertake a digital marketing review of the social enterprise and identify how we could improve our engagement with actual and potential clients. At the student engagement meeting, there was no shortage of questions to establish facts, what we have done or would like to do. I would certainly recommend this project based learning if like myself you are part of a small team and are looking a fresh and update relook at your digital marketing or do not have a dedicated digital marketing team member.”

Do you know an organisation that could benefit from such an engagement on the following timelines?

Activity Timeline
Project selection (students select based on 150 word digital marketing strategy pitch and 150 word ‘why we should work on this idea’ 20th September
Project Outline to Students (Virtual or in person) 10th October
Industry Week Practicum (45 minute workshop) Virtual or in person 14th November
Digital Marketing Strategy Presentation 12th December

Here is a link to more information and where to submit your 100-word digital marketing brief (idea, impact,  KPIs to focus on) and 50 words to support ‘why we should work on this idea’ this is key to compelling students to engage!

If you know a start up, social enterprise, sustainability focused or social good project that might be interested please share this post.

If you’re interested in staying in touch, please like our page on LinkedIn and follow us on Twitter at @Martech_Lab and subscribe to our email via

Published by Dr John Bustard

I am currently a Lecturer in Digital Transformation within Ulster University Business School, specifically within the school's largest department: Management, Leadership and Marketing. Previously, as a researcher, lecturer and doctoral candidate I focused on digital events and delivered classes to MSc & BSc level. My duties have included coordinating and guest lecturing on Marketing Communications, Enterprise & New Venture Creation, e-Business Strategy, Research Methods. My particular passion is through exploring Digital Marketing approaches which enhance student awareness and appreciation of the impact of digital and an enquiring mind to understand future technology applications. *All views are my own*

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