Student led co-creation through the MarTech Laboratory at Ulster University: Past Successes of the ‘6S community’.

colleagues brainstorming with a whiteboard

Do you know any organisations focusing on sustainability and/or social good projects who could benefit from working with some of Ulster’s brightest Marketing undergraduates?  If they would like to participate in a Digital Marketing audit and strategy development between October and January, click here for more details or share with someone who might be a good fit for the 6S community.  To learn more, read on!

The MarTech Laboratory is a concept at Ulster which is supported by specialists and led by students and is focused on exploring digital marketing strategy and applying this knowledge to particular challenges each academic year.  In academic year 2022-23 the MarTech Laboratory is focused on supporting students in exploring and practicing digital marketing for personal/professional development as well as its potential to positively impact on people and planet, promoting a more purpose driven approach to brands and businesses. 

We have previously shared how 6S stands for the MarTech Laboratory’ s key stakeholders who are students, specialists (academic, industry, policy and societal focused), social enterprise, start-ups, sustainability focused or social good projects.

Some notable experiences we have participated in as the MarTech Laboratory (previously include challenges with public sector organisations such as assisting Tourism NI’s launch of “Embrace the Giant Spirit” campaign as well as multinationals like ABB, and their Smart Homes division as well as social enterprises and start ups such as Madlug and Ulster University’s student wellbeing project.  Our focus is much more firmly on sustainability and social good and as part of this developing ethos our 6S community will seek to engage projects relating to these important and impactful types of outcomes, hopefully enabling organisations such as start ups and social enterprises in the process.

Given the social and economic importance of start-ups and social enterprises, last year we worked with 2 start ups and 1 social enterprise and co-developed strategies with them.  Below is some of the feedback we received from those experiences which will give you a sense of the project experience when working with Ulster undergraduates on a Digital Marketing challenge:

If you’d like to learn more about the lab and stay in touch with developments, please do join our mailing list and follow us on social media or on LinkedIn.  Please do share this concept with any of your network who might be keen to engage.  They can contact Dr John Bustard (Senior Lecturer, Digital Transformation) at Ulster University at

Published by Dr John Bustard

I am currently a Lecturer in Digital Transformation within Ulster University Business School, specifically within the school's largest department: Management, Leadership and Marketing. Previously, as a researcher, lecturer and doctoral candidate I focused on digital events and delivered classes to MSc & BSc level. My duties have included coordinating and guest lecturing on Marketing Communications, Enterprise & New Venture Creation, e-Business Strategy, Research Methods. My particular passion is through exploring Digital Marketing approaches which enhance student awareness and appreciation of the impact of digital and an enquiring mind to understand future technology applications. *All views are my own*

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