On May 8th, 2024, The MarTech Laboratory, in collaboration with the International Federation for Information Technologies and Travel & Tourism (IFITT), hosted an enlightening #IFITTTalk. This event brought together academics and business professionals to discuss the transformative potential of AI in tourism marketing. If you missed the talk, don’t worry – you can watch itContinue reading “Unlock the Power of AI in Tourism Marketing: Free Self Paced Workshop Series Available up to 21st June 2024”
Author Archives: Dr John Bustard
Celebrating Women of the MarTech Lab: Their Impact and Journey
As we mark International Women’s Day, it’s a perfect moment to shine a light on the inspiring journeys and contributions of women within the MarTech Laboratory, colleagues both past and present. Let’s take a closer look at the stories of current Martech Connectors Ellen White and Hannah McCartney and past colleagues Anastasiia Burlachenko, Abigail Hall,Continue reading “Celebrating Women of the MarTech Lab: Their Impact and Journey”
Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.
As we mark the one-year anniversary of a pioneering SLaTE funded project at the MarTech Laboratory, we are thrilled to share the remarkable experiences and achievements that have significantly shaped our past year. The funding allowed us to engage our student led ‘#6SCommunity’ in new and novel ways as well as supporting the creation ofContinue reading “Celebrating a Year of Innovation at the MarTech Laboratory: Discover the Impact of SLaTE Funding to our Outputs and Experiences as we Celebrate 1 Year Since Being Funded.”