The New Education Landscape: Gen Z’s Vision for Practical Education and Career Pathways

The landscape of higher education is changing rapidly as Gen Z questions the conventional belief that university is the sole route to a successful career. In response, universities must adapt and cater to the evolving needs of students. To address the evolving needs of Gen Z students, the MarTech Laboratory provides tailored, practical, and hands-on learning experiences that empower them to thrive in a dynamic world.